About ABSP
Herb Severson, ABSP Editor and President
Herb Severson, PhD
ABSP Editor and President 		Applied Behavior Science Press is dedicated to bringing you health enhancement products that have been empirically evaluated as effective. Our company has developed a line of products designed to assist tobacco users in quitting their habitual use of snuff, chew or cigarettes. We also offer health educators and health professionals training materials to enhance their effectiveness in providing tobacco cessation treatment.

We offer only products that have been subjected to rigorous scientific evaluation and field testing. Our products are professionally developed by scientists whose goal is to reduce tobacco use. We are committed to bringing you the best, most effective products in tobacco control, and offer a full money-back guarantee of satisfaction. As a behavioral scientist with over 25 years of experience in helping users quit tobacco, I can assure we will deliver only the best products to you.

Applied Behavior Science Press
Advisory Board
Neal Benowitz, MD
University of California (SF)
School of Medicine
Steve Christiansen
InterVision
Clyde Dent, PhD
University of Southern California Institute
for Health Promotion and
Disease Prevention Research
John Elder, PhD, MPH
San Diego State University and
Center for Behavioral
and Community Health Studies
K. John Fisher, PhD
Oregon Research Institute
Lin Glen
Humboldt County Public Department of
Health and Human Services,
Tobacco Education Program
Elbert Glover, PhD
West Virginia University,
Morgantown School of Medicine,
Mary Babb Randolph Cancer Center
Tobacco Research Center
Dorothy Hatsukami, PhD
University of Minnesota Medical School
Albert Jerome, PhD
Behavioral Research Associates, Inc.
Rhys B. Jones, DDS, MS
St. Luke's Medical Plaza
Harry A. Lando, PhD
University of Minnesota,
Division of Epidemiology
Lynn Oveson, RN, MN, ANP
Oregon Health Sciences University
Cheryl L. Perry, PhD
University of Minnesota,
Division of Epidemiology
William T. Riley, PhD
PICS, Inc.
Steven P. Schinke, PhD
Columbia University
R. Craig Stotts, RN, DrPH
University of Tennessee
Health Science Center,
College of Nursing
Steve Sussman, PhD, FAAHB
University of Southern California Institute
for Health Promotion and
Disease Prevention Research
and Research Center for
Alchoholic Liver and Pancreatic Diseases
Scott L. Tomar, DMD, DrPH
University of Florida College of Dentistry,
Division of Public Health Services and Research
Margaret Walsh, PhD
University of California (SF)
School of Dentistry
Nancy Williams, RDH, EdD
University of Tennessee
Health Science Center,
College of Allied Health Sciences,
Department of Dental Hygiene
DRI logo Most of the products sold by ABSP have been developed at Deschutes Research, Inc. (DRI). This company has been funded through grants from the National Institutes of Health (NIH). The grant program known as Small Business Innovative Research or SBIR, has supported the transfer of technology from research to practice by supporting the development of health promotion products originally used in clinical studies. For more information on DRI, we encourage you to visit their Web site (www.deschutesresearch.com).